Brand Management Of Territories: Socio-Cultural Factors Of Designing A City Brand
Keywords: Brand management of territories, city brand, city image, urban brand design, urban identity
Article no: 86
Pages 705-713
Keywords: Brand management of territories, city brand, city image, urban brand design, urban identity
Article no: 86
Pages 705-713
Keywords: Branding, brand community, territorial marketing, city brand, population migration, Internet communications
Article no: 71
Pages 596-602